The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the … mediated impact of the perceived product quality on the relationship between a sports celebrity's credibility and consumers … sports celebrity credibility had both direct and indirect effects on respondents' intention to buy, but product involvement …

Purpose The purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities become everyday … phenomenon, the authors also introduce two mostly palpable and more relevant domains of celebrity culture to global consumer … global pop culture. Originality/value This paper presents further elaboration of current discourses on global-celebrity …

at globalization from 1500, China was increasingly in retreat; during the surge of globalization in the 19th century …, China was an almost insignificant push-toy of the European powers; and in the current situation China may be characterized … highly differential significance of China for these various phases of globalization is an arresting example for my hypothesis …

This paper evaluates the impact of China's WTO entry and the establishment of a free-trade agreement between China and … the two regions using a market-share model and assess the impact of China's WTO entry on the ASEAN-5 with an exchange rate … between China and Singapore in manufacturing goods, while the competition between China and other four nations was in primary …

With the Peoples’ Republic of China (PRC) having inextricably been interconnected with the international economy and … China and thus does not do justice to the way the Chinese Multinational Corporations (MNCs) have evolved. Unlike most …