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A goodwill model with predatory advertising
Grosset, Luca
;
Roberti, Paolo
;
Viscolani, Bruno
- In:
Operations research letters
39
(
2011
)
6
,
pp. 419-422
Persistent link: https://www.econbiz.de/10009404718
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Optimal investment in age-structured goodwill
Faggian, Silvia
;
Grosset, Luca
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2012
Persistent link: https://www.econbiz.de/10011628988
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