A communication mix for an event planning: a linear quadratic approach
Year of publication: |
2006
|
---|---|
Authors: | Buratto, Alessandra ; Grosset, Luca |
Published in: |
Central European Journal of Operations Research. - Springer. - Vol. 14.2006, 3, p. 247-259
|
Publisher: |
Springer |
Subject: | Marketing mix | Advertising | Goodwill | Stochastic LQ control | Stochastic Riccati equation |
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