Manasakis, Constantine; Apostolakis, Alexandros; … - In: International Journal of Contemporary Hospitality Management 25 (2013) 4, pp. 510-535
Purpose – The purpose of this paper is to: study the relative efficiency between hotels operating under a brand and hotels operating independently, on the island of Crete, Greece; identify the inefficiency causes; and suggest managerial implications to relevant business experts and managers in...