Papadopoulos, Ioannis; Karagouni, Glykeria; Trigkas, Marios - In: EuroMed Journal of Business 5 (2010) 2, pp. 166-190
Purpose – The purpose of this paper is to study the possibility of promoting certified timber coming from sustainable managed forests, in order to support Greek enterprises and the institutions of the Greek timber sector involved to apply effective green marketing methods and policies....