Karipidis, Philippos; Tsakiridou, Efthimia; … - In: International Journal of Economics and Business Research 2 (2010) 6, pp. 511-524
The aim of this paper is to study consumers' buying behaviours towards certified eco-friendly food and to estimate their willingness to buy this food. It also examines the role of the retailer to replace the certification and to add value by analysing the consumer's 'willingness to switch store'...