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~subject:"Green Band Innovation"
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Green Band Innovation
India
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Indien
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Brand image
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Brand management
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Markenführung
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Markenimage
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dimensions
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perceived quality
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ruggedness
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sophistication
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trusted brands
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Automobile Industry
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Beziehungsmarketing
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Brand Bottom of pyramid (BOP)
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Core competency
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Customer integration
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Democracy
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Paradigm : the journal of Institute of Management Technology
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The impact of green core competencies on green image and green innovation : an Indian perspective
Trott, Sangeeta
- In:
Paradigm : the journal of Institute of Management Technology
17
(
2013
)
1/2
,
pp. 81-87
Persistent link: https://www.econbiz.de/10011759253
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