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Green marketing
Consumer behaviour
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Advertising effects
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Werbewirkung
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Brand image
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Markenimage
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Advertising
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Brand management
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United States
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Virales Marketing
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Corporate Social Responsibility
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Customer satisfaction
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Kundenzufriedenheit
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Psychology of advertising
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Altruismus
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Carlson, Jeffrey R.
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Kareklas, Ioannis
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Green advertising and the reluctant consumer
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Journal of advertising : official publication of the American Academy of Advertising
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
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2
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
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