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An integrated framework to improve quality and competitive positioning within the financial services context
Paltayian, George N.; Georgiou, Andreas C.; Gotzamani, … - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 527-547
Persistent link: https://www.econbiz.de/10009668467
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Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.; Lambrianidou, Maria - In: Psychology & marketing 27 (2010) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
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Critical barriers to the implementation of close supplier-buyer relationships : the case of Greek manufacturing industry
Gotzamani, Katerina D.; Theodorakioglou, Ypatia D. - In: International journal of logistics : research and … 13 (2010) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10003979355
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Supplier management practices in a supply chain management context : the case of the Greek manufaturing industry
Theodorakioglou, Ypatia D.; Gotzamani, Katerina D.; … - In: International journal of business and systems research 4 (2010) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10003948725
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Integrating DEAHP and DEANP into the quality function deployment
Kamvysi, Konstantina; Gotzamani, Katerina; Georgiou, … - In: The TQM journal : the international review of … 22 (2010) 3, pp. 293-316
Persistent link: https://www.econbiz.de/10003978229