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Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios; Papaioannou, Eugenia - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 283-304
Persistent link: https://www.econbiz.de/10012534220