Purpose – Cask wine (bag-in-box, soft pack) has not received considerable attention in wine marketing research, but … preferences for cask wine and, furthermore, what the profile of the cask wine consumer is. This study aims at filling this gap … Greek consumers assign when choosing cask wine. Then, a latent class clustering analysis based on the importance ratings of …

Quality rural products in general and wine more specifically, acquire an increasingly important role in European … in the countryside, encourage the development of new professional activities (like agro tourism, wine tourism e.t.c.) and … specifically at the provincial regions of Naousa and Amynteon, which are specialised in the production of VQPRD wine. The two …

In response to the need for a better empirical understanding of the multiple factors that drive the demand of wine … tourism, this paper serves a twofold objective: first, to test the distinctiveness of motivations for visiting a wine region … along with a winery; and secondly, to explore whether geographical distance between tourists' place of origin and the wine …

Unlike other south European Union countries with tradition in wine production, Greece has not yet exploited the … with internationally recognized labels could emerge. This paper explores the drivers of wine production in Greece from a … findings indicate that international trade impacts more on wine production in Greece than domestic consumption of Greek wine …

Background: Although trust is a well-studied topic in supply chain management, the case of the wine supply chain has … affect trust in the wine supply chain were identified based on the academic literature. From the analysis of the experts …