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~subject:"Großbritannien"
~subject:"Werbung"
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Großbritannien
Werbung
Fernsehen
1,990
Television
1,388
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
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182
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140
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120
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communication technology
107
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103
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100
Filmwirtschaft
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96
Film industry
96
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94
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94
Consumer behaviour
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91
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91
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89
Aufsatzsammlung
88
Welt
84
Wettbewerb
84
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82
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78
Werbewirkung
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Competition
70
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English
143
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53
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27
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4
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2
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1
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Anderson, Simon P.
4
Coate, Stephen
4
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
Collins, Richard
3
Gunter, Barrie
3
Sørgard, Lars
3
Wilbur, Kenneth C.
3
Bellman, Steven
2
Briggs, Asa
2
Elbing, Sabine
2
Garnham, Nicholas
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Holznagel, Bernd
2
Locksley, Gareth
2
MacAleer, Jill L.
2
Mitchell, Alex
2
Okuyama, Naoko
2
Paulu, Burton
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Varan, Duane
2
Abō, Tetsuo
1
Agnew, Clark M.
1
Alberstat, Philip
1
Allan, Grant
1
Aparicio Fenoll, Ainoa
1
Assem, Martijn J. van den
1
Avery, Rosemary J.
1
Azuelos, Martine
1
Baimbridge, Mark
1
Bakewell, Oliver
1
Bakker, Gerben
1
Banal-Estañol, Albert
1
Barnatt, Christopher
1
Barrowclough, Diana
1
Barto, Michael
1
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Großbritannien / Office of Communications
3
IP Deutschland GmbH <Köln>
2
National Bureau of Economic Research
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
British Broadcasting Corporation
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Direktorenkonferenz der Landesmedienanstalten
1
Ekonomiska Forskningsinstitutet
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Commission on Industrial Relations
1
Great Britain / Interim Action Committee on the Film Industry
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Department of Trade and Industry
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
Universität Duisburg <1980-2002>
1
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Esomar congress
5
ATV series of technical research studies
4
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
The economic journal : the journal of the Royal Economic Society
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Houghton Mifflin Adviser in Marketing
2
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Journal of sports economics
2
NBER Working Paper
2
NBER working paper series
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The journal of business : B
2
Working paper / National Bureau of Economic Research, Inc.
2
A blueprint book
1
Acamedia research monograph
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Annals of the Institute of Social Science
1
Applied economics letters
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asian economic journal : journal of the East Asian Economic Association
1
Brochure
1
Business history review
1
Business horizons
1
CESIFO WORKING PAPER NO. 1862 CATEGORY 9: INDUSTRIAL ORGANISATION (2006)
1
CESifo - Center for Economic Studies & Institute for Economic Research - Working Papers
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CIE discussion papers
1
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1
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ECONIS (ZBW)
192
USB Cologne (EcoSocSci)
33
USB Cologne (business full texts)
1
RePEc
1
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Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
6
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
7
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
8
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
9
Choice by cable : the economics of a new era in
television
Veljanovski, Cento G.
;
Veljanovski, Cento G.
;
Bishop, …
-
1983
Persistent link: https://www.econbiz.de/10000000011
Saved in:
10
Televisiomainonta ja ohjelmaympäristö : tutkimus ohjelmaympäristön ja katsojan sitoutuneisuuden vaikutuksesta asenteisiin
Valkeinen, Hanna
;
Valsta, Leni
-
1992
Persistent link: https://www.econbiz.de/10000835501
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