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A successful new brand: shield
Wellan, Dee M. - In: Journal of the Market Research Society : JMRS 30 (1988) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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Das Reduzieren der Zahlen : statistische Analyse und Interpretation
Ehrenberg, Andrew S. C. - 1976
Persistent link: https://www.econbiz.de/10000038481
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A study of some potential biases in the operation of a consumer panel
Ehrenberg, A. S. C. - In: Applied statistics : a journal of the Royal Statistical … 9 (1960) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10002116825
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The television audience : patterns of viewing ; an update
Goodhardt, Gerald Joseph; Ehrenberg, Andrew S. C.; … - 1987 - 2. ed.
Persistent link: https://www.econbiz.de/10004218493
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Regularities in sole buying
Cannon, T.; Ehrenberg, A. S. C.; Goodhardt, G. J. - 1970
Persistent link: https://www.econbiz.de/10000666907
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Attitudes to episodes and programmes
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of the Market Research Society : JMRS 23 (1981) 4, pp. 189-208
Persistent link: https://www.econbiz.de/10002116255
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A comparison of American and British repeat-buying habits
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of marketing research : JMR 5 (1968) 1, pp. 29-33
Persistent link: https://www.econbiz.de/10002116258
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On measuring television audiences
Ehrenberg, A. S. C.; Twayman, W. A. - In: Journal of the Royal Statistical Society 130 (1967) 1, pp. 1-60
Persistent link: https://www.econbiz.de/10002116315
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Buyer behaviour under mini-test conditions
Charlton, P.; Ehrenberg, A. S. C.; Pymont, B. - In: Journal of the Market Research Society : JMRS 14 (1972) 3, pp. 171-183
Persistent link: https://www.econbiz.de/10001991188