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Aspirations and affluence : comparative studies in the United States and Western Europe
Katona, George; Strumpel, Burkhard; Zahn, Ernest - 1971
Persistent link: https://www.econbiz.de/10000557471
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.; Nadler, S. Scott - In: Journal of marketing theory and practice 20 (2012) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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The marketing structure for selected processed food products
1966
Persistent link: https://www.econbiz.de/10002306972
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Analysis of "made in" product images : an exploratory study
Lillis, Charles M.; Narayana, Chem L. - In: Journal of international business studies : JIBS ; an … 5 (1974) 1, pp. 119-127
Persistent link: https://www.econbiz.de/10002240370
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A comparative analysis of changes in Finnish consumer attitudes toward the products and associated marketing practices of various selected countries, 1975 to 2000
Darling, John R. - In: Liiketaloudellinen aikakauskirja 50 (2001) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10001597550
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Die Wichtigkeit von Immobilienmerkmalen in fünf Ländern : ein Methodenvergleich zwischen direkter Befragung und Conjoint-Analyse
Moser, Klaus - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 1, pp. 25-48
Persistent link: https://www.econbiz.de/10001242752
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The sociotropic aspect of consumer confidence
Bechtel, Gordon G. - In: Journal of economic psychology : research in economic … 14 (1993) 4, pp. 615-633
Persistent link: https://www.econbiz.de/10001161881
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The contribution of opinion surveys in forecasting aggregate demand in the four main EC countries
Biart, Michel - In: Journal of economic psychology : research in economic … 8 (1987) 4, pp. 409-428
Persistent link: https://www.econbiz.de/10001043182
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Market Orientation in Food and Agriculture
Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996
What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...
Persistent link: https://www.econbiz.de/10013522059