Similar Search Results

Loyalty card adoption in SME retailers : the impact upon marketing management

Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490

Persistent link: https://www.econbiz.de/10011309588

Erfolgreiche Strategien zur Kundenbindung bei TESCO

Southworth, Neil - In: Handbuch Kundenmanagement : Anforderungen, Prozesse, …, (pp. 705-718). 2008

Persistent link: https://www.econbiz.de/10003708677

Comparison of customer attitudes towards loyalty programs in Prague and in London

Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12

Persistent link: https://www.econbiz.de/10011559449

Are private label users attractive targets for retailer coupons?

Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291

Persistent link: https://www.econbiz.de/10008664484

Are Private Label Users Attractive Targets for Retailer Coupons?

Nies, Salome; Natter, Martin - 2010

Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...

Persistent link: https://www.econbiz.de/10014045323