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Geographic orientation and performance : evidence from British exporters
Beleska-Spasova, Elena; Glaister, Keith W. - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 533-557
Persistent link: https://www.econbiz.de/10008664291
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Decision making in public and private organizations
Axelsson, Roger - 1989
Persistent link: https://www.econbiz.de/10000958719
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Implementing global account management in multinational corporations
Arnold, David; Birkinshaw, Julian; Toulan, Omar N. - 2000
Persistent link: https://www.econbiz.de/10001499577
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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In-transit distribution as a strategy in a global distribution system
Claesson, Frida; Hilletofth, Per - In: International journal of shipping and transport … 3 (2011) 2, pp. 198-209
Persistent link: https://www.econbiz.de/10008937356