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~subject:"Großbritannien"
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Business-to-business marketing
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Großbritannien
Marketing
25
United Kingdom
17
Business-to-business marketing
13
B-to-B-Marketing
11
Lieferantenmanagement
9
Supplier relationship management
9
Strategisches Management
8
Betriebswirtschaftsstudium
7
Consumer behaviour
7
Graduate business education
7
Konsumentenverhalten
6
Market research
6
Marketing management
6
Strategic management
6
USA
6
United States
6
Business-to-Business-Marketing
5
Marketingmanagement
5
Relationship marketing
5
Students
5
Beziehungsmarketing
4
Curricula
4
Curriculum
4
Environmental management
4
Innovation
4
Lehrplan
4
Marktforschung
4
Studierende
4
Universities
4
Advertising
3
Advertising effects
3
Business and economics education
3
Business network
3
Business‐to‐business marketing
3
Children
3
China
3
Financial services
3
Higher education
3
Jugendliche
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Article
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8
Aufsatz in Zeitschrift
8
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English
8
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Brennan, Ross
7
Vos, Lynn
2
Czarnecka, Barbara
1
Dahl, Stephan
1
Eagle, Lynne
1
Foy, Anne
1
Ghaffari, Firoozeh
1
Gibson-Sweet, Monica
1
Hilton, Toni
1
Hughes, Tim
1
Kyriacou, Orthodoxia
1
Lynch, Jacqueline
1
Manyiwa, Simon
1
McDowell, Raymond
1
Mourouti, Olga
1
Rudolph, Peter
1
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Marketing intelligence & planning
4
Issues in accounting education
1
Journal of advertising research
1
Journal of marketing management : MM
1
The marketing review
1
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ECONIS (ZBW)
8
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1
Does the marketing curriculum reflect the importance of services marketing for practitioners?
Hilton, Toni
;
Hughes, Tim
;
McDowell, Raymond
- In:
The marketing review
7
(
2007
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10003501557
Saved in:
2
Using case studies in university-level marketing education
Brennan, Ross
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 467-473
Persistent link: https://www.econbiz.de/10009526344
Saved in:
3
Exploring the implementation of ethics in UK accounting programs
Ghaffari, Firoozeh
;
Kyriacou, Orthodoxia
;
Brennan, Ross
- In:
Issues in accounting education
23
(
2008
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10003729224
Saved in:
4
Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
Saved in:
5
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
6
Key issues in marketing education : the marketing educators' view
Gibson-Sweet, Monica
;
Brennan, Ross
;
Foy, Anne
;
Lynch, …
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 931-943
Persistent link: https://www.econbiz.de/10009157176
Saved in:
7
Marketing simulation games : student and lecturer perspectives
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
Saved in:
8
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon
;
Brennan, Ross
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1419-1437
Persistent link: https://www.econbiz.de/10009701999
Saved in:
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