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Using case studies in university-level marketing education
Brennan, Ross - In: Marketing intelligence & planning 27 (2009) 4, pp. 467-473
Persistent link: https://www.econbiz.de/10009526344
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Exploring the implementation of ethics in UK accounting programs
Ghaffari, Firoozeh; Kyriacou, Orthodoxia; Brennan, Ross - In: Issues in accounting education 23 (2008) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10003729224
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Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
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Regulation of nutrition and health claims in advertising
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
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Key issues in marketing education : the marketing educators' view
Gibson-Sweet, Monica; Brennan, Ross; Foy, Anne; Lynch, … - In: Marketing intelligence & planning 28 (2010) 7, pp. 931-943
Persistent link: https://www.econbiz.de/10009157176
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Marketing simulation games : student and lecturer perspectives
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 7, pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
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Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon; Brennan, Ross - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1419-1437
Persistent link: https://www.econbiz.de/10009701999