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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Advertising
Heath, Ray Brian - 1968
Persistent link: https://www.econbiz.de/10000615396
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Advertising
Thomas, Denis - 1965
Persistent link: https://www.econbiz.de/10002908575
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An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara; Zhang, Ting - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
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Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine; Hanmer-Lloyd, Stuart; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
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Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming - In: Journal of advertising research 54 (2014) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
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Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim - In: Asian journal of marketing : the official journal of … 4 (2010) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003985778
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Ethnic Marketing Potential in England and Wales
Sirkeci, Ibrahim - 2010
This paper presents an analysis of the ethnic breakdown of the population in England and Wales and show the potential of ethnic market segments. This study uses the data from 1991 and 2001 UK censuses and 2004 Annual Population Survey data to show the ethnic breakdown of the population in...
Persistent link: https://www.econbiz.de/10014195005
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The youth market for internet banking services: perceptions, attitude and behaviour
Chau, Vinh Sum; Ngai, Liqing W. L. C. - In: The journal of services marketing 24 (2010) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10003953405