Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Year of publication: |
2011
|
---|---|
Authors: | Butt, Muhammad Mohsin ; Ruh, Ernest Cyril de |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 19.2011, 2, p. 77-84
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Subject: | Ethnische Gruppe | Ethnic group | Jugendliche | Youth | Werbewirkung | Advertising effects | Zielgruppe | Target group | Werbung | Advertising |
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