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~subject:"Großbritannien"
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Großbritannien
United Kingdom
4
market value
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Advertising
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Werbung
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intangibles
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media advertising
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Firm valuation
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Firm value
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Immaterielle Werte
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Internet marketing
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UK
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Unternehmensbewertung
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Unternehmenswert
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advertising expenditure
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valuation
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1998-2003
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Bilanzielle Bewertung
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Firm performance
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Forschungskosten
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Goodwill
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advertising
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advertising expenditures
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earnings
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Qureshi, Maqsood Iqbal
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Global journal of international business research
1
Journal of accounting & management information systems : JAMIS
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ECONIS (ZBW)
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Relationship between advertising expenditures and earnings of the UK firms
Qureshi, Maqsood Iqbal
- In:
Journal of accounting & management information systems …
17
(
2018
)
4
,
pp. 591-604
Persistent link: https://www.econbiz.de/10011995394
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Asset value of UK firms advertising expenditures
Qureshi, Maqsood Iqbal
- In:
Global journal of international business research
1
(
2007
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10003852007
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