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This paper focuses on a specific feature of buying behaviour in the UK fashion retail industry: the negotiation of a … apparel industry and has the potential to accelerate a trend already underway in the sector towards greater consolidation and …
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The purpose of this research was to examine the factors influencing consumer buying behaviour of fast fashion clothing … in the UK. Fast fashion is a new word on the market and therefore this study was conducted so as to investigate the … fashion in the UK. The study also tested the impact of psychological, personal and social factors on consumer buying behaviour …
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