The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Year of publication: |
2014
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Authors: | Ryding, Daniella ; Navrozidou, Anna ; Carey, Robin |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 13.2014, 2, p. 173-196
|
Subject: | fashion retailing | eco-fashion | recycling | eco-fabrics | sustainable strategies | fast fashion | high street | male consumer | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kreislaufwirtschaft | Recycling | Großbritannien | United Kingdom |
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