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Marketing for small-to-medium enterprises
Carson, David - In: The marketing book, (pp. 757-775). 2003
Persistent link: https://www.econbiz.de/10001725281
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Management education in the United Kingdom
Carson, David - In: Business quarterly 33 (1968) 4, pp. 27-33
Persistent link: https://www.econbiz.de/10001975498
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Marketing organization British manufacturing firms
Carson, David - In: Journal of marketing 32 (1968) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10001975501
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Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
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Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200
Persistent link: https://www.econbiz.de/10003534435
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian; Gilmore, Audrey - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10010439320