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Großbritannien
Selling
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Verkauf
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Key account management
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Key-Account-Management
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Kundengruppenmanagement
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B2B marketing
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CABS model
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Advertising effectiveness
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Consumer behaviour
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In‐company courses
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Rogers, Beth
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
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An exploratory study of the make-or-buy decisions in pharmaceutical sales
Rogers, Beth
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10003843599
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