Identifying the determinants of luxury consumption may produce positive results for marketing. This the study is based on an online survey including the participants from Romania, Spain and Turkey, and it aims to reach possible factors that may affect the demand for luxury goods. It investigates...

Since the survival of any business depends on customer, the main purpose of every business should be satisfying its existing customers and attracting a new customer. The general objective of this study was to understand customers’ behavior towards local and imported compact cars in Lifan...

Purpose of the article: The author's interest focuses on brand managers as brands are among the factors strongly contributing to increasing intellectual capital of any organization. This paper provides a comparison of requirements for brand managers at the phase they are addressed by employers...