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Dictionary of marketing and communication, including advertising, market research and public research and public relations, with a selection of terms and references from distributi...

Jefkins, Frank - 1973

Persistent link: https://www.econbiz.de/10000053845

Press relations practice

Jefkins, Frank William - 1968

Persistent link: https://www.econbiz.de/10003061599

International Dictionary of Marketing and Communication

Jefkins, Frank - 1987

International Dictionary of Marketing and Communication -- Appendix 1: Associations, Institutes, Professional/Trade World-Wide -- Appendix 2: Audit Bureaux World-Wide -- Appendix 3: Journals on Communication Subjects World-Wide -- Appendix 4: News Agencies World-Wide.

Persistent link: https://www.econbiz.de/10013522305