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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … -- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. … Marketingfakten aus 17 europäischen Ländern und den USA kann als hilfreiches Arbeitsinstrument für den eigenen internationalen …
Persistent link: https://www.econbiz.de/10014018991
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Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale
Bottomley, Paul A.; Nairn, Agnès; Kasser, Tim; … - In: Psychology & marketing 27 (2010) 7, pp. 717-739
Persistent link: https://www.econbiz.de/10003990419
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Childhood and consumer culture
Tingstad, Vebjørg (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10013481220
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien
Schrader, Christina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013420589
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The influence of adult children from "generation Y" on the shopping decisions of their parents
Matuszewska, Anita - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 63-71
impact on the behavior of family members. The aim of this paper is to examine the influence of children over 18 (generation … analysis was applied which showed that children have a relevant influence on shopping decisions of adults. Moreover, there are … differences in the assessment of this influence between children and parents. The degree of young people's impact on the shopping …
Persistent link: https://www.econbiz.de/10012116823
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Information search and product knowledge : differences between shopaholics and general shoppers in the UK and Taiwan
Lo, Hui-yi; Harvey, Nigel; Wilkie-Thomson, Mary E. - In: Journal of customer behaviour 11 (2012) 4, pp. 349-371
Persistent link: https://www.econbiz.de/10009722612