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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume; Lacassagne, Marie-Françoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
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Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London
Kenyon, James Andrew; Bodet, Guillaume - In: Sport management review 21 (2018) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10011871280