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~subject:"Hörfunkwerbung"
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1
A theory of broadcast media concentration and commercial advertising
Cunningham, Brendan M.
;
Alexander, Peter J.
- In:
Journal of public economic theory
6
(
2004
)
4
,
pp. 557-575
Persistent link: https://www.econbiz.de/10002343793
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Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
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