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Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Forskerkonference om børn og tv-reklame : [status og perspektiver ; konferencerapport]
Schultz Jørgensen, Per (contributor) - 1993
Persistent link: https://www.econbiz.de/10000870115
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Effekter av TV-reklam : betänkande av TV-Reklameffektutredningen
1986
Persistent link: https://www.econbiz.de/10000768441
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Marknadsrättslig kontroll av reklam-tv
Bernitz, Ulf - 1988
Persistent link: https://www.econbiz.de/10000783016
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Reklam i satellit-tv allt närmare
Holmlöv, Per G.; Julander, Claes-Robert - 1985
Persistent link: https://www.econbiz.de/10000765132
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Elektronische Medien : Tätigkeitsprofile aus einer Wachstumsindustrie ; ein Branchenführer für Newcomer und Insider
Wachs, Friedrich-Carl (contributor) - 1994
Persistent link: https://www.econbiz.de/10000880368
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Effekten af TV-reklame belyst gennem virkningerne af annoncering i Vesttysk Tv for afsætningen af dagligvarer i Danmark
Grønholdt, Lars; Hansen, Flemming - 1985
Persistent link: https://www.econbiz.de/10000712884