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Marktorientiertes Management komplexer Projekte im Handel
Rudolph, Thomas - 1999
Persistent link: https://www.econbiz.de/10000678074
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Situation-related tasks for mobile services in retailing
Rudolph, Thomas; Emrich, Oliver - In: The international review of retail, distribution and … 19 (2009) 5, pp. 483-503
Persistent link: https://www.econbiz.de/10003928160
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Toward cross-channel management : a comprehensive guide for retail firms
Brunner, Felix; Rudolph, Thomas - 2015
Persistent link: https://www.econbiz.de/10010478045
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Konsumentenreaktionen auf eine Sortimentsreduktion
Rudolph, Thomas; Kotouc, Alexander Johannes - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 169-192). 2007
Persistent link: https://www.econbiz.de/10003468094
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Die Sortimentsreduktion im Rahmen der strategischen Sortimentsgestaltung : Mehrwert für Händler und Nachfrager durch optimierte Sortimente
Rudolph, Thomas; Meise, Niklas - In: Wertorientiertes Marketing : Unternehmensressourcen …, (pp. 173-188). 2008
Persistent link: https://www.econbiz.de/10003618386
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Toward Cross-Channel Management : A Comprehensive Guideline for Retail Firms
Brunner, Felix - 2014
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value...
Persistent link: https://www.econbiz.de/10012690530