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Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes - In: Health marketing quarterly 30 (2013) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
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Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria; Oakes, Steve; Hunter-Jones, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
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Global food security: how marketing can help
Bell, David E. - In: Continuing to broaden the marketing concept : making …, (pp. 97-103). 2020
Persistent link: https://www.econbiz.de/10012320472
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Health and sickness : a Buddhist view and implications for social marketing
Choudhury, Koushiki - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10011783988
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Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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The unintended effects of health information base rates on health risk estimates and behavioral intentions
Newman, Christopher L.; Kashmiri, Saim - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1038-1063
Persistent link: https://www.econbiz.de/10013362125
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The healthy ecosystems, healthy people project : using social marketing to promote environmentally active living
Drummond, Janine R.; Wharf Higgins, S. Joan; Hubert, Edwin - In: International review on public and nonprofit marketing … 6 (2009) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003889867
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
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Social marketing and the health educator
McDermott, Robert J.; Brown, Kelli R. McCormack; … - In: The SAGE handbook of social marketing, (pp. 405-415). 2011
Persistent link: https://www.econbiz.de/10009380499