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Tourism Marketing and Globalization
Nedelea, Alexandru - 2008
Tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances …, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism … products. Challenge set by computerized telecommunications within the globalization process has been forcing companies in the …
Persistent link: https://www.econbiz.de/10014214713
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Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective
Guiry, Michael - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 202-226
Persistent link: https://www.econbiz.de/10011937913
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The attractiveness of Poland as a medical tourism destination from the perspective of German and British consumers
Dryglas, Diana; Lubowiecki-Vikuk, Adrian - In: Entrepreneurial business and economics review : EBER 7 (2019) 2, pp. 45-62
Persistent link: https://www.econbiz.de/10012119049
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Globalism and regional economy
Egashira, Susumu (ed.) - 2014
Persistent link: https://www.econbiz.de/10013420504
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Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials
Guiry, Michael; Guanajuato, Salyna - In: International journal of leisure and tourism marketing … 3 (2012/13) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10010359153
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Vermarktungsstrategie für endverbraucherorientierte Leistungen : Konzeption für Anbieter des Gesundheitstourismus
Matschke, Manfred Jürgen (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003529745
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Service Quality and Customer Satisfaction in the Health Care Industry - Towards Health Tourism Market
Markovic, Suzana - 2014
Persistent link: https://www.econbiz.de/10013040170
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COVID-19 and tourism : what can we learn from the past?
Aronica, Martina; Pizzuto, Pietro; Sciortino, Caterina - In: The world economy : the leading journal on … 45 (2022) 2, pp. 430-444
Persistent link: https://www.econbiz.de/10012818956
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Effects of trade reform on health and tourism sectors of the reforming country
Mandal, Biswajit; Chattopadhyay, Soumyadip; Prasad, … - In: Review of market integration 11 (2019) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10012425977
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Negative health impact of tourists through pandemic : hospitality sector perspective
Ganji, Seyedeh Fatemeh Ghasempour; Johnson, Lester W.; … - In: Tourism and hospitality research : THR 23 (2023) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10014312445