Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 4 (2015) 1, pp. 53-59
Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user) wine...
