The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle
Year of publication: |
2004
|
---|---|
Authors: | Thach, Elizabeth C. ; Olsen, Janeen E. |
Published in: |
International Journal of Wine Marketing. - Emerald Group Publishing Limited, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 16.2004, 3, p. 44-57
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Wine consumer behaviour | lifestyle | lifecycle | marketing tactics |
-
Italian wine consumer behaviour and wineries responsive capacity
Malorgio, Giulio, (2008)
-
Ndanga, Leah Z.B., (2008)
-
An exploration of marketing tactics for turbulent environments
Mason, Roger B., (2009)
- More ...
-
Market segment analysis to target young adult wine drinkers
Thach, Elizabeth C., (2006)
-
Training Via Distance Learning
Thach, Elizabeth C., (1995)
-
The impact of executive coaching and 360 feedback on leadership effectiveness
Thach, Elizabeth C., (2002)
- More ...