Noh, Mijeong; Runyan, Rodney; Mosier, Jon - In: International Journal of Retail & Distribution Management 42 (2014) 4, pp. 267-280
Purpose – This study aims to investigate the relationship between young consumers' innovativeness and their hedonic/utilitarian attitudes toward cool clothing and to examine the moderating role of income on this relationship. This study uses five cool factors (singular cool, personal cool,...