Salimon, Maruf Gbadebo; Yusoff, Rushami Zien Bin; Mohd … - In: International Journal of Bank Marketing 35 (2017) 4, pp. 558-582
Purpose The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other...