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The article analyzes the influence of country of origin and the critical function country of origin plays in consumers' automobile purchase decisions. Primary data were collected through a survey from a sample of 940 users of cars across Saudi Arabia. Results suggest that country of origin has a...
Persistent link: https://www.econbiz.de/10013016632
This study examines the country of origin effect of products made in Japan. The study focuses on the questions of the 'sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories....
Persistent link: https://www.econbiz.de/10013016920