Karoui, Sedki; Khemakhem, Romdhane - In: European research on management and business economics 25 (2019) 2, pp. 63-71
Previous research has shown that consumers in developed countries display a high level of consumer ethnocentrism by prioritizing local products over foreign manufactured ones. Paradoxically, it is generally believed that consumers from developing countries, and least developed countries, are...
