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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand management
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Marketing
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Designation of origin
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Anholt, Simon
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Brands and branding
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Brands and branding geographies
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Destination branding : creating the unique destination proposition
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ECONIS (ZBW)
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Branding places and nations
Anholt, Simon
- In:
Brands and branding
,
(pp. 213-226)
.
2004
Persistent link: https://www.econbiz.de/10002755112
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2
Beyond the nation brand : the role of image and identity in international relations
Anholt, Simon
- In:
Brands and branding geographies
,
(pp. 289-301)
.
2011
Persistent link: https://www.econbiz.de/10009296548
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3
Nation-brands and the value of provenance
Anholt, Simon
- In:
Destination branding : creating the unique destination …
,
(pp. 26-39)
.
2008
Persistent link: https://www.econbiz.de/10003845370
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