Branding places and nations
Year of publication: |
2004
|
---|---|
Authors: | Anholt, Simon |
Published in: |
Brands and branding. - Princeton, NJ : Bloomberg Press, ISBN 1-57660-147-1. - 2004, p. 213-226
|
Subject: | USA | United States | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Standortmarketing | Place marketing |
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