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Risk versus reward : when will travelers go the distance?
Tanford, Sarah; Kim, Esther L. - In: Journal of travel research : a quarterly publication of … 58 (2019) 5, pp. 745-759
Persistent link: https://www.econbiz.de/10012050645
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The influence of pricing strategies on willingness to pay for accommodations : anchoring, framing, and metric compatibility
Tanford, Sarah; Choi, Choongbeom; Joe, Sung Jun - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 932-944
Persistent link: https://www.econbiz.de/10012050678
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Customer reviews are not always informative : the impact of effortful versus heuristic processing
Book, Laura A.; Tanford, Sarah; Chang, Wen - In: Journal of retailing and consumer services 41 (2018), pp. 272-280
Persistent link: https://www.econbiz.de/10011808599