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Market-driven versus market-driving behaviours : preliminary evidence for developing competitive advantage in high-technology markets
Hills, Stacey Barlow
;
Bartkus, Kenneth R.
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10003725175
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