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Integration of marketing communications and logistics distribution of high-tech enterprises on the basis of innovative knowledge generation
Krykavskyy, Yevhen; Kasian, Serhii - In: Modern processes of economic development : economics and law, (pp. 89-105). 2017
Persistent link: https://www.econbiz.de/10011862115
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Logistic ensuring innovative changes at the high-tech enterprises: integration in the virtual internet space
Kasian, Serhii - In: Contemporary issues and economic problems, (pp. 85-93). 2018
Persistent link: https://www.econbiz.de/10011972450
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High technology marketing management
Rexroad, Robert A. - 1983
Persistent link: https://www.econbiz.de/10000055428
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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De rol van marketing in high tech produktontwikkeling
Koselka, F. - 1994
Persistent link: https://www.econbiz.de/10000900396
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Science, technology, & marketing
Haas, Raymond M. (contributor) - 1966
Persistent link: https://www.econbiz.de/10000674879
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Market positioning in high technology
McKenna, Regis - In: California management review 27 (1985) 3, pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362