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~subject:"Higher education institution"
~subject:"Innovation"
~subject:"Marketingmanagement"
~type:"article"
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Higher education institution
Innovation
Marketingmanagement
Marketing management
19
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16
SME
16
Marketing
15
Entrepreneurship
12
Entrepreneurship approach
8
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7
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5
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5
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5
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5
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5
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3
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19
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Gilmore, Audrey
19
O'Dwyer, Michele
7
Carson, David
4
Gallagher, Damian
4
McAuley, Andrew
2
Bendiksen, Bjørn-Inge
1
Deacon, Jonathan
1
Donnell, Lisa Victoria
1
Eggers, Fabian
1
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1
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1
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1
Grønhaug, Kjell
1
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1
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1
Hultman, Claes M.
1
Hutchinson, Karise
1
Jones, Rosalind
1
Kasouf, Chickery J.
1
Kraus, Sascha
1
Massiera, Philippe
1
Maxwell, Jonathan
1
McCamley, Claire
1
Miles, Morgan
1
Miles, Morgan P.
1
Morrish, Sussie
1
O'Connor, Christina
1
Omura, Glenn
1
Pascal, Vincent J.
1
Pattinson, Hugh
1
Reid, Andrea
1
Sellami, Mohamed
1
Simmons, Geoff
1
Sogn-Grundvåg, Geir
1
Thode Lorentzen, Lorentz
1
Uslay, Can
1
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Journal of strategic marketing
7
European journal of marketing : EJM
3
European Business Review
1
International entrepreneurship and management journal
1
International journal of nonprofit & voluntary sector marketing
1
Journal of Research in Marketing and Entrepreneurship
1
Journal of business research : JBR
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Marketing intelligence & planning
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The marketing review
1
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ECONIS (ZBW)
17
Other ZBW resources
2
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1
Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey
;
Gallagher, Damian
;
O'Dwyer, Michele
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
Saved in:
2
Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian
;
Gilmore, Audrey
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
Saved in:
3
Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
Saved in:
4
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
5
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
6
Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Gilmore, Audrey
;
Simmons, Geoff
- In:
Strategic change : SC ; briefings in entrepreneurial finance
16
(
2007
)
5
,
pp. 191-200
Persistent link: https://www.econbiz.de/10003534435
Saved in:
7
Responding to eroding competitive advantages : observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir
;
Grønhaug, Kjell
;
Thode …
- In:
The marketing review
7
(
2007
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003538043
Saved in:
8
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
9
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
10
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
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