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Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
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Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian; Gilmore, Audrey - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
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Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 17 (2009) 5, pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200
Persistent link: https://www.econbiz.de/10003534435
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Responding to eroding competitive advantages : observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir; Grønhaug, Kjell; Thode … - In: The marketing review 7 (2007) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10003538043
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Innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10008936986