Innovative marketing in SMEs
Michele O'Dwyer and Audrey Gilmore and David Carson
| Year of publication: |
2009
|
|---|---|
| Authors: | O'Dwyer, Michele ; Gilmore, Audrey ; Carson, David |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 1/2, p. 46-61
|
| Subject: | Innovation | KMU | SME | Marketingmanagement | Marketing management | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525884