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Marketing and education : a clash or synergy in time?
Gibbs, Paul - In: Journal of business research : JBR 60 (2007) 9, pp. 1000-1002
Persistent link: https://www.econbiz.de/10003539809
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An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Gibbs, Paul - In: Journal of marketing for higher education 21 (2011) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009409030
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Special issue: Marketing of higher education, 1st symposium of the academy of marketing special interest group, Cyprus 2006
Gibbs, Paul (contributor) - 2007
Persistent link: https://www.econbiz.de/10003539801
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282