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Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae; Rhee, Yong Chae; Kim, Yu Kyoum; Kim, Taeho - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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Roles of recruiter political skill, influence strategy, and organization reputation in recruitment effectiveness in college sports
Magnusen, Marshall J.; Mondello, Michael; Kim, Yu Kyoum; … - In: Thunderbird international business review 53 (2011) 6, pp. 687-700
Persistent link: https://www.econbiz.de/10009387688
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A mixed-method approach to exploring the motives of sport-related mobile applications among college students
Kang, Sun J.; Ha, Jae-Pil; Hambrick, Marion E. - In: Journal of sport management : the official journal of … 29 (2015) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10011294591