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Institutions of higher commitment : a case study of de-escalation and American football's decisive role in intercollegiate athletics
Hutchinson, Michael; Berg, Brennan K. - In: Sport management review 18 (2015) 3, pp. 464-480
Persistent link: https://www.econbiz.de/10011381900
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Losing the core sport product : marketing amidst uncertainty in college athletics
Hutchinson, Michael; Havard, Cody T.; Berg, Brennan K.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 185-194
Persistent link: https://www.econbiz.de/10011635473
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Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.; Bass, Jordan R.; Oja, Brent D.; … - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
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Escalation of commitment in United States collegiate athletic departments : an investigation of social and structural determinants of commitment
Hutchinson, Michael; Nite, Calvin; Bouchet, Adrien - In: Journal of sport management : the official journal of … 29 (2015) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10010526508
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Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency
Hutchinson, Michael; Bennett, Gregg - In: Sport management review 15 (2012) 4, pp. 434-447
Persistent link: https://www.econbiz.de/10009628076
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Organizational redirection in highly bureaucratic environments : de-escalation of commitment among Division I athletic departments
Hutchinson, Michael; Bouchet, Adrien - In: Journal of sport management : the official journal of … 28 (2014) 2, pp. 143-161
Persistent link: https://www.econbiz.de/10010371645
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Achieving organizational de-escalation : exit strategy implementation among United States collegiate athletic departments
Hutchinson, Michael; Bouchet, Adrien - In: Sport management review 17 (2014) 3, pp. 347-361
Persistent link: https://www.econbiz.de/10010401053
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Effects of increased commitment on reputation and status : evidence from NCAA Division I universities
Bouchet, Adrien; Laird, Mary Dana; Troilo, Mike; … - In: Sport management review 20 (2017) 4, pp. 395-407
Persistent link: https://www.econbiz.de/10011798793